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Mexico Limpio And Querido aims to clean up Mexico's littering problem.

Mexico Limpio y Querido is a new environmental organization focused on reclaiming Mexico's once unspoilt landscape.

The new not-for profit-organization has been meeting bi-weekly since early August to develop a strategy to encourage residents and visitors alike to take greater care of the natural environment in Puerto Vallarta and Riviera Nayarit. The organization's mission is to promote personal responsibility and raise awareness to preserve the ecological balance of the region while ensuring sustainable economic growth.

A variety of companies and individuals have come together to support the fledgling environmental group in the past month including the Vallarta Botanical Gardens, PEACE, and city hall amongst others.

"Our aim is to support local action and create awareness for change at the local and national level," stated one of the volunteers, "there are a lot of organizations that have great intentions and are doing great work. However, we see an opportunity to create greater change by ensuring the participation of locals and expats, private and public organizations and particularly children. Our group is completely bilingual and everyone is welcome to participate and share ideas."

The group is currently developing it's mission and vision statements and will be working with a local branding agency and other volunteers to develop its identity and build a website. The group is in the midst of forming an AC (a not-for-profit structure in Mexico) and developing concepts for a campaign that will be launched locally.

The name of the new environmental organization is derived from a well-known and much loved traditional Mexican folk song "Mexico Lindo y Querido" (Mexico: Beautiful and loved). The name was selected because of the positive associations of the song with the hope that it will stir the passions of locals and visitors alike in taking control of the litter problem in Puerto Vallarta and Riviera Nayarit.

To find out about how you can get involved in various community organizations including the environment, education or human rights contact your concierge at Luxury Beach at concierge@luxurybeach.com or PEACE.

A variety of companies and individuals have come together to support the fledgling environmental group in the past month including the Vallarta Botanical Gardens, PEACE, and city hall amongst others.

The Mexico Limpio y Querido name was selected because of the positive associations of the song with the hope that it will stir the passions of locals and visitors alike in taking control of the litter problem in Puerto Vallarta and Riviera Nayarit.

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